BRAND STRATEGY.
CREATIVE DEVELOPMENT.
EVENT PRODUCTION.

CASE STUDIES

FEATURED WORK

From Strategy To Execution

A look at the brands, campaigns, live experiences, and institutional projects Echelon has helped shape, produce, and bring to market.

Pepsi Wild Cherry: Your Wildest Dreams

Branded Entertainment + TV Spot + Social  Campaign

During COVID, Pepsi Wild Cherry needed a way to connect with consumers when brand activations and live events were shut down.

 

Echelon created Your Wildest Dreams, a branded entertainment series designed to inspire audiences at home while discovering the next hip-hop superstar.

 

The campaign combined artist submissions, Triller content, influencer amplification, Pepsi Live performances, and a judge panel featuring Fat Joe, Mike Will, Mulatto and Kenny Burns.

 

The Result: 81M total views, 963K social impressions, 3K+ artist entries, and 74K page views.

The LINC: City of New Rochelle

Brand Identity + Social Campaign

The City of New Rochelle needed a clear brand identity and communications platform for The LINC, a major infrastructure project designed to transform Memorial Highway into a new linear park and reconnect surrounding neighborhoods.

 

Echelon Agency supported the city with strategic branding, targeted messaging, and creative direction to make the project more community-centered and easy to understand. The work included logo development, campaign planning, wayfinding signage, and social media outreach.

 

The Result: A stronger brand platform that positioned The LINC as a symbol of reconnection, equity, mobility, and community progress.

Grey Goose

Branded Entertainment + Live Experiences + TV Series

Grey Goose wanted to deepen its connection to music, nightlife, and premium culture through content and live brand experiences.

 

Echelon helped produce Grey Goose Entertainment: Rising Icons, a branded music platform that ran for three seasons and included 75 branded events, national tour production, artist integrations, cocktail strategy, and influencer campaign support.

 

Echelon also supported the Grey Goose Cherry Noir launch through brand integrations, a TV spot and an on-premise promotional strategy.

 

The Result: A multi-year branded entertainment platform that positioned the Grey Goose brand inside music and nightlife culture and created brand advocacy with tastemakers and influencers.

WestCOP

Fundraising Campaigns + Annual Event Production

WestCOP needed to strengthen its fundraising presence, engage donors, and elevate awareness around its mission, legacy, and community impact.

 

Echelon supported the organization through a multi-year partnership that included capital campaign advertising, donor-facing creative, sponsorship messaging, and annual gala event production. The program has helped raise hundreds of thousands of dollars, with recent work highlighted by WestCOP’s 60th Anniversary Diamond Legacy campaign in 2025.

 

The Result: A stronger fundraising and brand engagement platform that helped WestCOP communicate its impact, inspire donor participation, and elevate the annual gala into a signature institutional event.

New York Streets

Sports Brand Launch + Game Promotions + Media Buying

As a brand new arena football team, the New York Streets needed to quickly establish an identity, build awareness, and drive fan interest for its inaugural season at the Westchester County Center.

 

Echelon supported the launch through branding, creative development, media buying, print advertising, and game promotions. The work included player focused storytelling, Adidas brand integration and game schedule advertising.

 

The Result: A high-energy launch platform that helped the New York Streets enter the market with a clear identity, professional presentation, and strong promotional foundation.

Pure Social Bar & Grill

Brand Concept + Advertising + Growth Strategy

Pure Social needed to move from restaurant/bar concept to a fully realized hospitality brand with a clear identity and a long-term growth path.

Echelon supported the brand from early concept development through execution, marketing strategy, creative direction, event programming and promotional campaigns. The work extended into multi-city expansion planning through Pure Social Bar & Grill popup activations and strategic partnerships across the United States.

The Result: A scalable hospitality platform positioned as a lifestyle food, beverage, and event brand that is ready to grow and thrive.

SELECTED WORK

Recent Projects​

A handful of the brands, spaces, and campaigns we’ve helped bring to life. Placeholder work shown below — swap in real case studies any time.

Northline Coffee Co.

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Verve Fitness

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Meridian Product Launch

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Northline Coffee Co.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Northline Coffee Co.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

Northline Coffee Co.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.